2024–2025 Annual Plan

This plan was passed by Wikimedia Norge's Annual General Assembly 10 February 2024.

In 2023, Wikimedia Norge (WMNO) passed a strategic plan for 2023-2028, which sets the direction for the annual plans. The organisation's resources are limited, and if we are to reach our long-term strategic goals, we have to choose between activities. Our 2023 results are good in some areas, while other areas require further efforts before we can expect to see progress. The results from the first half of the 2023-2024 planning period are available.

The digital landscape has changed a lot this past year, and the number of Wikimedia projects contributors is in decline. AI (artificial intelligence) and improved services that offer knowledge compiled by machines can't replace the contributors' critical sense and quality assessment. It's important that we continue to make a priority of servicing the wiki community. We want to build togetherness, recruit new members and offer learning opportunities.

The increased communications efforts laid out in our previous annual plan have yielded results, and we now have a Communications Coordinator as part of our staff. This work is now part of our day-to-day core functions and not just a temporary push in the plan for the coming period. A more visible public profile helps us to strengthen our organisational foundation, and we can step up the efforts to increase our unrestricted revenues. A shift from small projects with non-measurable effects to larger multi-year projects will also strengthen our foundation, but project development will demand a substantial share of our staff resources.

In 2024–2025, we will make sure that our day-to-day operations are aligned with our objectives, and we will increase our efforts within the following areas:

1.  Wiki community meeting places
2.  To recruit and follow up on members and Wikimedia projects volunteers
3.  Work to increase the organisation's unrestricted revenues
4.  Develop and launch larger multi-year projects
5.  Start to develop wiki training for high school and/or university level programs
6.  To strengthen small under-represented languages in the Wikimedia projects, beginning with Wikipedia in Northern Sámi

2023–2028 strategic goal: To support and strengthen the community of members and volunteers and readers of the Wikimedia projects.
2024–2025 plan
Activity	Goal
Wiki meetups in Oslo and at least two other cities, hosted by volunteers or WMNO: 10 wiki meetups that are learning sessions or social get-togethers WikiNobel 11 wiki lunch breaks At least two meetups are targeted towards editors on Northern Sámi Wikipedia.	Evaluation shows a high degree of participant satisfaction. At least 60 participants attend a wiki meetup for the first time. 25 on-site or digital participants at WikiNobel. In this period, editors from all three Wikipedia language versions that we support will be amongst the participants.
Organise a members’ meeting in September 2024, where an annual plan progress update is given.	To strengthen WMNO as an organisation governed by its members.
Organise the Annual General Assembly first quarter of 2025.	50 % increase compared to 2023 in the number of members that attend the AGA.
Host a Wikipedia Kickstart session every first Wednesday of the month. The participants are introduced to the function for contacting a mentor and the suggested edits feed on the Wikipedia home page. Wikipedia Kickstart group sessions can also be offered to partners, public entities and others.	To recruit at least three mentors that can host Wikipedia Kickstart sessions. A total of at least 30 participants this period. Half of the participants are active editors on Wikipedia for at least one month.
Wikigrants (travel grants) Members can apply for grants to cover travel expenses in order to take part in national or international Wikimedia movement meetings and conferences. Potential events might be: Wikimedia Hackathon 2024, 3–5 May, Tallinn in Estonia. The Wikimedia Europe General Assembly, 24–25 May, Prague in the Czech Republic. Wikimania 2024, 7–10 August, Katowice in Poland. The Celtic Knot conference, September/October, Waterford City in Ireland. WikiNobel and other wiki meetups. WMNO's seminar for admins and mentors. WMNO members’ meeting and Annual General Assembly.	Three volunteers have represented WMNO internationally. Five volunteers have received a travel grant that enabled them to attend a wiki meetup or a WMNO meeting.

Quantified goals The measures described above can help us reach quantified goals for members and groups of volunteers on Wikipedia. Many activities will be open to anyone, but some will be offered to or marketed towards specific target audiences.

Members:

We aim to grow our number of members by 40 % per year. If this growth rate is maintained throughout our five-year strategic period, it will yield the following results:

We had 64 members by the end of 2023, so that year's growth was 31 %.

Wikipedia enthusiasts:

In 2023 there was a drop in the number of editors, administrators and patrollers. Our aim for 2024 is to halt this decrease and maintain today's numbers for the Bokmål and Nynorsk language versions. In Northern Sámi we need to grow the numbers in order to sustain the encyclopaedia long-term. Hence the following target numbers:

	Monthly average		End of year
	Editors	Active editors	Administrators	Patrollers
Norwegian Bokmål	2,954	320	40	164
Norwegian Nynorsk	232	29	15	10
Northern Sámi	40	6	3	3
Sum	3,226	355	58	177

WMNO managed to recruit three new mentors in 2023. Now that we have stepped up our training activities, we need more:

Mentors	2022	2023	Goal for 2024
Norwegian Bokmål	6	6	8
Norwegian Nynorsk	0	2	3
Northern Sámi	0	1	2
Sum	6	9	13

Desired gender balance improvement:

50/50 gender balance amongst enthusiasts recruited as a result of WMNO activities.

2023–2028 strategic goal: To be a professional non-profit organisation that strives for healthy finances, active membership coordination and good long-term plans.
2024–2025 plan
Activity	Goal
Enable WMNO to qualify as a recipient of tax-deductible donations.	Increase of unrestricted revenues.
Enable our organisation to receive gifts in wills.
Systematic efforts that enable us to apply for state funding.
Allocate sufficient time for project development, contact with potential donors and writing applications.	Three-year project funding for Growing the female ratio on Wikipedia. Two-year project funding for Wiki into education.

2023–2028 strategic goal: To be a visible and attractive partner for relevant parts of GLAM (particularly libraries, archives and museums), the educational sector, the authorities and civil society in general.
2024–2025 plan
Activity	Goal
To develop and target our communications efforts.	Stable or increased numbers for social media reach and wikimedia.no pageviews. 30 % of our newsletter recipients click to read some of the full content. Five news items in regional/national media as part of our advocacy efforts.
A bachelor's or master's degree research internship for a student that is following a relevant academic path. The internship will be advertised autumn 2024 and carried out spring 2025.	Closer interaction with a university/college. Fresh knowledge about our field and WMNOs work.
Wiki into education Project design is completed spring 2024: To prepare a project that aims to develop and introduce one or more digital teaching aids. Subject areas: Source criticism, digital etiquette and open knowledge sharing in the Wikimedia projects. Establish formal collaborations with relevant partners. Define our target group based on high school curriculums and/or curriculums for higher education prep courses or programs. Project design and planning. Advocacy efforts to gain support for the project from the educational sector, the ministry and directorate and funders. Planned project start: the second half of 2024.	To secure funding and other resources needed to implement a two-year project led by a full-time teacher or communicator. The first year of a two-year project is completed in the 2024–2025 planning period.

2023–2028 strategic goal: To play an active part in international wiki efforts.
2024–2025 plan
Activity	Goals
20 % of a staff position is set aside to support under-represented languages in the Wikimedia projects, particularly by contributing to efforts in the Language Committee, Incubator and potentially, development projects for language technology. Efforts within the Wikimedia Language Diversity Hub will be prioritised if and when the hub develops a functioning governance structure, a strategic direction and a constructive plan.	To strengthen knowledge sharing in small, under-represented languages in the Wikimedia projects, including Northern Sámi.
To set up a Nordic network to strengthen Sámi content and content production in Sámi languages in the Wikimedia projects.	Initial on-site network meeting autumn 2024.
Two edit-a-thons for Sámi language Wikipedians and Norwegian language Wikipedians that want to write about Sámi topics.	20 new articles about Sámi topics. Please refer to target numbers for enthusiasts on Northern Sámi Wikipedia.
Members and staff are encouraged to contribute to knowledge-sharing and networking on a day-to-day basis and at meetings or conferences.	WMNO contributes to, and learns from, the global efforts for free and open knowledge sharing.